Social Media Marketing in Zimbabwe – WHAT? WHY? HOW?
Why should YOU think about social media marketing?
Well, it starts with you as a brand. Social media is an opportunity for you to build your personal brand, and grow your authority on your subject.
Your social media profiles are the first thing to show up in a Google search for your name. These are the best places to start with establishing you as a brand. Twitter is a great place to weigh in with your opinions. LinkedIn is the best place to detail your professional experience and showcase your expertise. Facebook allows you to keep in touch, and share your views. Instagram provides a place to chronicle your life’s journey.
When it comes to your business, social media lets you reach a staggering number of people at a fraction of the cost of traditional media.
Take Facebook, for example. There are more than 1 million Zimbabweans on Facebook. For $445/month, you can advertise directly to 150,000 people and generate 1,500 Likes with Icono Global. That’s a staggering amount of people and dirt cheap when you compare it to the cost to reach those people through traditional media channels.
The best part is you don’t always have to pay to reach them. It’s all about how you communicate with them. The variety of social media channels means you can showcase your business and its personality in different ways. Social media allows you to get in front of your consumer where they are. And believe me, they are everywhere!
Social media is becoming an integral part of the marketing funnel. With the advent of messenger bots, live video, and VR, it is now possible to sell a product and an experience without any physical process. That is huge in itself and signals a drastic shift in how consumers’ purchasing activity.
Social media is becoming an integral part of the marketing funnel
So how do you start?
Contact us at Icono Global and let us take your brand to your best customers. We start with listening. We understand your business and your target audience. The next thing is to see where your target audience is and what they’re saying. When we are armed with that knowledge, we can then think about which platforms your business needs and how your business is going to join in the conversation on them.
How we structure your content:
- Keep it relevant and informative. Statistics show that consumers engage most with relevant and engaging content.
- Use an 80:20 approach. 20% of your content should be sales focused. The 80% should educate, showcase, inform and entertain your consumers.
- Always be ready to adapt. What works today might not work tomorrow, and the landscape is always changing. Be ready to change with it.
- Be conversational.
- Integrate. Your social media sales communication should not be in isolation of any other marketing activity you’re running.
Social media marketing is not a thing of tomorrow, it is a thing of now. And every passing day, it’s evolving. All aboard?
Grow your business today with the power of social media. Contact Icono Global today.