Business development and branding strategies are evolving from what they used to be due to the increase in the use of the internet and social media in Zimbabwe. Digital marketing is one of the best tools used for business growth and it’s here to stay. If you’d like to know more about digital marketing, then this post is for you. What is Digital Marketing? The promotion and advertisement of businesses (products or services) and their brands using digital media or technologies mainly on the internet is called digital marketing. Digital media includes websites, social media (Facebook, Instagram, Twitter, Snapchat, etc.), radio, television and mobile devices. Billboards and