Whether you own a small business or manage a national brand in Zimbabwe, search engine optimization (SEO) is absolutely key to success in the modern digital landscape. If you are not leveraging a holistic SEO strategy, rest assured your competitors are. To ensure your potential customers are finding your business first, start creating an SEO strategy today with Icono Global. Why is SEO Important? Search Engine Optimization is not just a marketing buzzword; it should be an integral part of your company’s digital marketing strategy. That’s why no matter what size your business is or what type of products or services you offer if you