Search engine optimization (SEO) is what increases your chances of being found when customers in Zimbabwe or overseas search for a product or service like yours with Google, Bing, and other search engines.  If a customer is using a search engine to find what they need and you don't show up, you don't exist! Why SEO matters There are many ways to get the word out about your business: phonebook ads, flyers, radio commercials, paid online ads, and more.  But all of those things cost money. On the other hand, if customers find your business while using a search engine it's like free website traffic (also called organic traffic).  Though you