Business development and branding strategies are evolving from what they used to be due to the increase in the use of the internet and social media in Zimbabwe. Digital marketing is one of the best tools used for business growth and it’s here to stay. If you’d like to know more about digital marketing, then this post is for you. What is Digital Marketing? The promotion and advertisement of businesses (products or services) and their brands using digital media or technologies mainly on the internet is called digital marketing. Digital media includes websites, social media (Facebook, Instagram, Twitter, Snapchat, etc.), radio, television and mobile devices. Billboards and
Digital marketing has changed how businesses in Zimbabwe craft their marketing goals and how they achieve them. The digital revolution along with easy accessibility to the online world has driven companies to up their marketing game in the virtual space. Top digital marketing Company in Harare - Icono Global, is doing this with the utmost efficiency, panache and power. Icono Global is a Harare based Digital & Social Media Marketing company that creates brand visibility and customer engagement for businesses in Zimbabwe. We offer Digital marketing comprised of Search Engine Optimization (SEO), Google Advertising (Pay Per Click) and Mobile Marketing. We also offer Social
If you haven’t figured it out by now, digital marketing and social media is a must have for businesses in Zimbabwe. It increases brand visibility, builds trust and helps connect you with your customers. Social media is also a great customer service tool, as businesses can respond promptly and directly to users who have problems or questions regarding various aspects of the business. You’ll want to operate on the channels that are used most often by your customers. Facebook is almost always a safe bet, as it’s overwhelming the most popular social network, with over 1.6 million users in Zimbabwe. Depending on your business
The age of Digital Marketing in Zimbabwe is truly upon us, while traditional methods are fading away. Traditional Marketing is a long-standing marketing method that we are all accustomed to and probably view almost every day. However, each day, the world becomes more digital – we do most of our banking online, view our news on our phones, and even read books on e-readers. Digital Marketing has taken over – it has managed to give brands, not only a global platform to reach a greater audience, but also has helped to create awareness and promote businesses on a much larger, and more instant scale. With Digital Marketing
If you plan on utilizing digital marketing for your restaurant, you’ll definitely need to stay updated on the best practices and strategies. We have just that for you today! Our experts at Icono Global have developed a solid strategy over time for digital marketing for restaurants. So what is the recipe for success when it comes to digital marketing for restaurants? Most cooks don’t like to share their recipes, but this one is too good not share! Social Media Management What types of content should I post? At Icono Global, we’ve found the best practice for posting content comes in threes. 1/3 brand posts 1/3 sell posts 1/3
Why do business need digital marketing is a question we regularly get asked in Zimbabwe. Small business -with limited marketing budgets – are competing with national and international brands when it comes to marketing. In this ever-growing digital era, small businesses have no other options but to compete with corporations that have much larger marketing budgets. The online attribute required of companies demands that small business compete on a larger scale. Everywhere you look today people are increasingly preoccupied with technology. Every business needs an online strategy to thrive today. But, unfortunately, most small business owners don’t have one. Customer expectations have changed and almost
Businesses in Zimbabwe that are not using digital marketing need to understand the importance of it. Business digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark. However, for many, businesses in Zimbabwe digital marketing may seem confusing or intimidating, especially when it comes to using the right tactics. Questions pop up such as: How can you be sure of what methods to apply so that you get real results? What business digital marketing tactics will help you get the most exposure? How do you achieve your marketing goals without wasting valuable time and money? Where should you