Icono Global is a Harare based Social Media & Digital marketing company that creates brand visibility and customer engagement for businesses in Zimbabwe. We offer Digital marketing comprised of Search Engine Optimization (SEO), Google Advertising (Pay Per Click) and Mobile Advertising. We also offer Social Media Marketing comprised of Facebook Marketing & Advertising, Twitter, Instagram and WhatsApp Marketing. We also build brand visibility through responsive Website Design, eCommerce Websites and Mobile App Development.
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Why Digital Marketing is Important to Grow Businesses in Zimbabwe


With the unfolding of modern technologies and preponderance of Digital Marketing in Zimbabwe, businesses are doing all that they can to match up the pace. Businesses in Zimbabwe are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques- And the first question that may arise here is- Why Digital Marketing is important for your businesses?

Why Digital Marketing is Important

  1. 34{7178b7995fe1d85af2d0560c411cb316ca946da3b0c1fbb52e6fc902d09065ba} of the businesses already had an integrated digital marketing plan in 2016
  2. 72{7178b7995fe1d85af2d0560c411cb316ca946da3b0c1fbb52e6fc902d09065ba} marketers believe that traditional marketing is no longer sufficient and Digital Marketing will make their company revenue to be increased by 30{7178b7995fe1d85af2d0560c411cb316ca946da3b0c1fbb52e6fc902d09065ba} by the end of 2017
  3. In 2017, more than 80{7178b7995fe1d85af2d0560c411cb316ca946da3b0c1fbb52e6fc902d09065ba} of businesses will increase their digital marketing spending plan that may go beyond the IT budget.

Why it is important for your business

  • You need to incorporate befitting Digital Marketing Strategy in your business module in an attempt to be an active part of exceptionally pervasive and equally lucrative online market place.
  • Since Digital Marketing is not just a quickly developing power in today‚Äôs world of marketing, it is set to be the eventual fate of marketing, and it seems that soon digital marketing will surpass all the traditional marketing in Zimbabwe.

Digital Marketing, Online Marketing, Internet Marketing Company, Agency, Harare, Zimbabwe

Digital Marketing Vs Traditional Marketing

  • We all are aware that the world is quickly moving from traditional to digital way of functioning. People prefer to consume digital content, and businesses that have not yet perceived Digital Marketing in their advertising systems need to habituate ASAP.

Digital modes of communication and marketing are more adaptable, quicker, quantifiable and result-driven. Digital Marketing offers the same amount of benefits to marketers as it does to the customers.

To explore our packages for your business, contact us today at sales@iconoglobal.com.