With the unfolding of modern technologies and preponderance of Digital Marketing in Zimbabwe, businesses are doing all that they can to match up the pace. Businesses in Zimbabwe are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques- And the first question that may arise here is- Why Digital Marketing is important for your businesses? Why Digital Marketing is Important 34{52d347b936d436f4bfad6bd6911a3e654416ae4607907c103de3b64cddff1320} of the businesses already had an integrated digital marketing plan in 2016 72{52d347b936d436f4bfad6bd6911a3e654416ae4607907c103de3b64cddff1320} marketers believe that traditional marketing is no longer sufficient and Digital Marketing will make their company revenue to be increased