Social media platforms are incredible resources for businesses looking to promote their brands online in Zimbabwe. The platforms themselves are free to use, but also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn't mean you should be on every platform. It's important that you choose and nurture the social platforms that work best for your business, so that you don't spread yourself too thin. If you want to create a successful social strategy, you should familiarize yourself with how each network runs, the kinds of audiences