Do you need a website that is search engine friendly and appears on search engines? If you have one, does it need to be upgraded or redesigned? If your answer is YES, we can help. Ok, it’s a big call but your website really is the most important element of your digital strategy. Yep, maybe even more important than your Instagram and Linkedin profiles. We could also argue that a search engine optimized website is one of the most important components to your business in Zimbabwe, full stop. It not only showcases important information about your products, your team and business story but is also where
In Zimbabwe we all rely on Google’s powerful search engine to basically help us run our lives. From confirming if it’s really true love that we’re feeling, to finding out the name of that TV character actress from our childhood, and to medically diagnosing our cold symptoms, we really aren’t so sure where we would be without it. It’s so easy to think of this platform as something we use to find information about other people. As a business owner, you also need to be thinking proactively about how people are using Google to find you and they can only find your business
Learn how to get your website pages, Google My Business listing, and other content appearing on the first page of Google search result with Icono Global search engine optimization. Why is the First Page of Google so Important? Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them—to make decisions throughout the day for every aspect of our lives. With such immense power and influence, getting your business on the first page of Google might seem unrealistic. However, Icono Global makes it more
The ability to design and implement a web page that is search engine friendly and yet provides customer satisfaction, better Return on Investments and high conversion rate is known as a SEO web design. However the dual purpose SEO web design is difficult to create. The search engine analyzes a website while the customer requires proper information. While the customer is not bothered about your website's keyword density or your Meta tags, search engines only care about Meta tags and keyword density. Finding that balance between user friendly services and keyword optimization is an art. To make a website search engine friendly, there are
Search engine optimization (SEO) is what increases your chances of being found when customers in Zimbabwe or overseas search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don't show up, you don't exist! Why SEO matters There are many ways to get the word out about your business: phonebook ads, flyers, radio commercials, paid online ads, and more. But all of those things cost money. On the other hand, if customers find your business while using a search engine it's like free website traffic (also called organic traffic). Though you
Do you want your website to appear on the 1st page of Google? We can help!! Let’s face it – with Google constantly updating the way it displays local business results, succeeding at local search in Zimbabwe can be hard. In Zimbabwe’s marketplace you can’t afford to only focus on a single element of search. If you hope to dominate your industry, you need a complete local search engine optimization from Icono Global that drives customers to your business and not the competitor down the street. If your website is not search engine optimized, it will not show up on Google search results when customer
Travelers are becoming increasingly tech savvy and with hotel websites being the first impression a consumer has in their search for the perfect vacation or business trip accommodation, it’s important that their needs are met immediately. On top of that, they need to be able to finalize a booking no matter what device they’re on: desktop, tablet, or mobile. Melissa Moody, a travel industry development manager at Google, said in an article: “…the average consumer visits 17.2 travel websites and clicks on 4.3 search results before making a hotel reservation.” There are so many hotels in Zimbabwe: capsule hotels, hostels, casino hotels, hip hotels, luxury hotels, spa hotels,
If you’re looking for a website for your business in Zimbabwe, it’s not always easy to find a company that can help you. You need to spend a lot of time researching and reading, and even then, it’s almost impossible to tell what you’ll get after you’ve signed the contracts. At Icono Global, Harare's top web design company, we specialize in professional WordPress website design. Our team of expert web designers use WordPress as a platform to build dynamic, beautiful, high-performance websites for Zimbabwe businesses. WordPress is an open source content management system that has evolved into one of the most popular website publishing
Google advertising is a great marketing strategy for businesses in Zimbabwe. You can show an ad for your business to people who are searching for your type of business at that very moment and who are looking for businesses in your area. This type of targeting makes most business owners want to advertise on Google. If you want to enlist help with your Google advertising, try using a Google Partner like Icono Global. Icono Global will craft a buyer persona for your business so you know which demographics are most likely to buy, write targeted ads to interests your best customers and have them visit your business
Whether you own a small business or manage a national brand in Zimbabwe, search engine optimization (SEO) is absolutely key to success in the modern digital landscape. If you are not leveraging a holistic SEO strategy, rest assured your competitors are. To ensure your potential customers are finding your business first, start creating an SEO strategy today with Icono Global. Why is SEO Important? Search Engine Optimization is not just a marketing buzzword; it should be an integral part of your company’s digital marketing strategy. That’s why no matter what size your business is or what type of products or services you offer if you