So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Icono Global Facebook ads come in. The channel is ideal for companies in Zimbabwe looking to quickly influence the right demographic for their business. For companies looking to grow their customers in Zimbabwe, here are the steps on how we make Facebook advertising work for your business: We do our research. We need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search