Icono Global is a Harare based Digital Marketing company that creates brand visibility and customer engagement for businesses in Zimbabwe and South Africa through top performing digital and social media marketing campaigns and an effective web presence. We provide Facebook Marketing & Management, Facebook Advertising, Google Advertising, Website Design, Mobile App Development, SEO & Mobile Marketing.
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Social Media Marketing Tag

Home  /  Posts tagged "Social Media Marketing"

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. Whether you’re a big corporation or a small local business in Zimbabwe, Facebook is a powerful marketing tool that you cannot ignore – it’s a great space to keep customers informed, develop brand identity, and broaden your reach. Making the Most of Your Facebook Business Page A Facebook page is a great free marketing tool for businesses in Zimbabwe. These pages let businesses

Marketing is necessary to ensure that a start-up takes off and grows sustainably. However, in its traditional form- involving agencies- it is often cash intensive, presenting a major hurdle for businesses with low resources. Zimbabwean start-ups have found found a way around the hurdle– and considerable marketing success for some - and are today building credible brands through inexpensive social media channels such as Facebook and Instagram through Icono Global social media marketing. Small and medium enterprises (SMEs) from stores, auto dealers and clothes sellers to restaurant and night clubs say the platforms offer them better chances of making sales after communicating with their potential

Why should YOU think about social media marketing? Well, it starts with you as a brand. Social media is an opportunity for you to build your personal brand, and grow your authority on your subject. Your social media profiles are the first thing to show up in a Google search for your name. These are the best places to start with establishing you as a brand. Twitter is a great place to weigh in with your opinions. LinkedIn is the best place to detail your professional experience and showcase your expertise. Facebook allows you to keep in touch, and share your views. Instagram provides a place to chronicle

A few months after Twitter tweaked the look of its feed, it’s now Facebook’s turn to make some mostly cosmetic changes. On Tuesday, Facebook rolled out a redesign of its news feed that adopts circular profile photos (like Twitter did), enhances link previews of posts and makes comment threads more apparent. In a blog post announcing the design changes, Facebook didn’t explain why it is swapping out the traditional square profile photos appended to people’s posts and comments for circular ones.  However, seemingly every other social network — from Twitter to Instagram to Snapchat to Pinterest to LinkedIn — already uses circular profile photos. Facebook’s changes

Social media platforms are incredible resources for businesses looking to promote their brands online in Zimbabwe. The platforms themselves are free to use, but also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn't mean you should be on every platform. It's important that you choose and nurture the social platforms that work best for your business, so that you don't spread yourself too thin. If you want to create a successful social strategy, you should familiarize yourself with how each network runs, the kinds of audiences

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