How to Get your Business on the First Page of Google in Zimbabwe
Learn how to get your website pages, Google My Business listing, and other content appearing on the first page of Google search result with Icono Global search engine optimization.
Why is the First Page of Google so Important?
Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them—to make decisions throughout the day for every aspect of our lives. With such immense power and influence, getting your business on the first page of Google might seem unrealistic. However, Icono Global makes it more possible than ever for businesses in Zimbabwe to get on the first page of Google results with their search engine optimization.
Who is Icono Global?
Icono Global is a top Social Media & Digital marketing company in Zimbabwe that creates brand visibility and customer engagement for businesses in Zimbabwe. Based ouut of Harare, we offer Digital marketing solutions comprised of Search Engine Optimization (SEO), Google Advertising (Pay Per Click) and Mobile Advertising. We also offer Social Media Marketing comprised of Facebook Marketing & Advertising, Twitter, Instagram and WhatsApp Marketing. We also build brand visibility through responsive Website Design, E Commerce Website Solutions and Mobile App Development. We grow your Brand following, Promote your Products and Services, and help you Generate Sales with the power of digital and social media marketing.
How the First Page of Google Benefits Your Business
It’s the first page of GOOGLE. What more is there to know? There’s a lot to know, actually. It’s important to understand the different goals that top ranking can help your business to achieve through search engine optimization.
1. Improve Your Visibility
Let’s say you have a office location in Harare. If you had the choice between putting your business on the main road that goes through town or a quiet side street, which one would you choose? The main road, of course.
With 167 billion searches per month worldwide, getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website in Zimbabwe and internationally, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to sales activities.
2. Generate More Leads
Now what if you had to choose between the main street of a diverse town or a town of ideal customers? There are as many first page search queries out there. Your goal is to get on the first page for queries that your ideal customers are performing. By doing so, you get discovered by consumers that are searching online with the intent to buy or engage. These people are the most likely to convert into leads and customers for your business.
3. Increase Engagement
According to Adweek, 81% of shoppers conduct online research before buying, and Google is the go-to for this. With answer boxes, the “People also ask” section, and local results showing contact information, maps, reviews, ratings, and descriptions, Google’s search engine results page alone enables consumers to learn about, compare, and engage with your business before even clicking on your result.
4. Drive Website Traffic
Snippets and answer boxes can only provide so much information. While a search engine results page itself can sometimes supply all the information a person needs, there are still a number of queries for which people will inevitably click through to a website. Don’t forget that it often takes several engagements with a business before a person converts into a customer, so interactions with your website are important.
Not only does being on the first page of Google drastically increase traffic to your website; not being on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is.
5. Increase Your Industry Authority
Getting on the first page of Google in Zimbabwe requires regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This takes time, but the increased traffic and trust that will result is well worth the investment.
In addition, writing regularly about your industry and business will require you to stay in tune with what your target audience wants to know as well as what the latest updates are in your industry. Appearing on the first page of Google is important because it facilitates the development and maintenance of a robust knowledge base upon which your business can firmly stand.
6. Earn Trust
Google’s algorithm is designed to recognize spammy, suspicious, and low-quality content. If you’re consistently showing up on the first page of Google, it means that Google recognizes you as a trusted source of information, and consumers trust businesses that Google trusts.
7. Build Your Audience
As mentioned above, getting on the first page of Google requires creating high-quality, evergreen content. This type of content is the gift that keeps on giving; it can be repurposed and redistributed across a variety of marketing channels including social media, email, and paid ads.
Your content-driven efforts to get on the first page of Google will provide you with more material and more opportunities to engage with your target audience, nurture leads, and stay top of mind.
Contact Icono Global today to discuss how we can place your business on the 1st page of Google search results in Zimbabwe and internationally with the power of search engine optimization.